There’s no such thing as a good or bad memory, There is no such thing as a good or bad memory. There’s just a trained memory and an untrained memory. Does that make sense? Now here’s the thing; I grew up with these learning challenges. I had all these difficulties. All through school. All through elementary, middle school, junior high, high school. I had all of these challenges. At the age of 9, I remember a teacher looking at me thinking I wasn’t either smart enough to lis… to understand what she was saying or wasn’t paying attention. She was talking to another adult and she said, “That’s the boy, with the broken brain.” and I was like… at 9 years old, right? And so, those kind of identity issues, those beliefs, does that make a difference? (answers in background) Yes, right? And a lot of people believe that they can’t do certain things.
They can just never remember names. So I can teach them a strategy. But, if the belief is not changed, what happens? (answers in the background) It’s not because it becomes self fulfilling. I remember running a marathon and I… preparing for it, I read a chapter of one of the books and it was on the psychology of running a marathon. Right, the mental part. And it said this verbatim, word-for-word … cause I’m a memory expert. It said… (laughing in the background) “Your brain is like a super computer and your self-talk is a program it will run.” So, if you tell yourself you’re not good at remembering names you will not remember the name of the next person you meet because you programmed your super computer not to.
A lot of people say; “Oh, I have a bad memory.” Right? They always think “I have memory” or “I have focus” or “I don’t have focus” or “I have creativity”, “I don’t have creativity” I want you to scrap that. Creativity is not something you have. It’s something you DO. Focus is not something you have. Focus is something you DO. Energy is not something you have or don’t have. It’s something you DO. Memory is not something you have. It’s something you DO. And what’s the benefit of turning it into a “do” as a opposed to something you have? What’s the benefit? (answers in background) You have control over it. Because you can put it into a process. It becomes a strategy. Because there is a strategy for reading faster. There’s a strategy for remembering names.
There’s a strategy for having focus… And it’s a verb, not a noun….